Build a business that’s good for people, planet and community.

BBfG Verified recognises organisations that put people, community and the environment at the heart of the way they do business.

You’re already making a positive difference. BBfG helps you celebrate it, demonstrate it and build on it alongside a growing community of organisations that share your values.

✓ Independent Verification – Demonstrate your commitment through an independent, practical verification.

✓ Find your people – Join a growing community of organisations that share your commitment to people, community and the environment.

✓ Turn good intentions into action – Access practical sustainability challenges, Community Action Programmes and opportunities to make an even bigger difference.

✓ Keep growing – Annual verification encourages continual improvement, helping your organisation build on what it’s already doing well.

“Being a business rooted in community and family values, we recognise our responsibility to be a role model for positive change. Through BBfG, we’re actively connecting with like-minded local businesses, sharing best practices, and working together to make a meaningful impact.”

Cheryl Standing, Head of People and Operations, Cornerstone Nurseries

Meet some other BBfG Verified organisations

Is BBfG right for your organisation?

Hear from founder Kaia Vincent as she explains why BBfG was created, what becoming BBfG Verified involves and how organisations across North Hampshire are making a difference together.  

Becoming BBfG Verified

Your verification journey

One annual fee based on the size of your organisation. No hidden costs.

Simple, transparent pricing

  • 0–3 employees – £100
  • 4-10 employees – £250
  • 11-49 employees – £350
  • 50+ employees  – £750

No VAT

Simple, transparent pricing

By no. of employees

  • 0–3  – £100
  • 4-10 – £250
  • 11-49 – £350
  • 50+ – £750

No VAT

Let’s get to know each other

Tell us a little about your organisation and the positive difference you’re already making. We’ll arrange an informal conversation and help you understand whether BBfG Verified is the right fit for your business. To become BBfG verified, you’ll need to meet, or commit to achieving, at least five of the seven verification criteria.

Let’s talk

We’ll spend around an hour getting to know your business, exploring the positive contribution you’re already making and discussing how BBfG can help you build on it. You’ll find out there and then if you’ve achieve BBfG verification.

Welcome to BBfG

You’ll receive your BBfG Verified logo and certificate, and become part of a growing community of organisations making a positive difference across North Hampshire. In November, all verified members are presented with a hand-crafted wooden plaque at our awards evening in (The Alchemy Wine Bar) Basingstoke.

Criteria for Better Business for Good verification 2026

Support local suppliers

Wherever practical, support suppliers within approximately 50 miles of your organisation. Buying locally strengthens our economy, supports independent businesses and helps reduce transport-related emissions.

Pay fair

Pay at least the Real Living Wage, helping employees meet everyday living costs while demonstrating your commitment to fair employment practices.  (Does not include apprenticeships).

Be inclusive

Ensure your team has completed Equality, Diversity and Inclusion awareness training within the last two years, helping create a more inclusive workplace where everyone feels respected and valued.  If it’s not in place, we provide free links (for Basingstoke & Deane based businesses) to online courses that qualify against BBfG verification.

Attend People Planet Pint Basingstoke

Ensure members of your team regularly attend People Planet Pint networking events in Basingstoke. People Planet Pint Basingstoke is held six times a year at The Alchemy Wine bar at the top of town. It’s an informal environment to meet people in Basingstoke with an interest in sustainability and making Basingstoke a better place to live and work.  Attend at least three People Planet Pint events each year to connect with like-minded organisations, share ideas, discover new opportunities and build relationships with people who care about making North Hampshire an even better place to live and work.

Give funds to local causes

Support local charities or community organisations through financial giving, fundraising or sponsorship. Every organisation contributes differently, and BBfG recognises that there are many ways to make a positive impact.

Volunteer

Offer at least one paid volunteering/CSR day each year to every member of your team. Volunteering should take place in Basingstoke. From working in the Inspero community garden to supporting St Michael’s Hospice, there are many charities in the local area who don’t just need donations, but our time too. Volunteering gives your team the opportunity to support local causes while strengthening employee engagement and creating a positive impact across North Hampshire.

Challenge yourself to do better for people and planet

Set staff a practical monthly sustainability challenge to help improve the environment and engage your team in living a greener lifestyle at home – we provide lots of ideas for challenges.

Download the Brevity 12 month Sustainability Challenge – download now.

What happens after verification?

Becoming BBfG Verified is just the beginning. As a verified organisation you’ll become part of a growing community of organisations committed to creating positive change across North Hampshire.

As a BBfG Verified organisation you’ll be able to:

  • Make your values visible – Display the BBfG Verified logo, helping customers, employees and partners understand what your organisation stands for.

  • Raise your profile – Be featured on the BBfG website and social media. You’ll also be invited to quarterly BBfG meet-ups with fellow members. Great for networking and collaboration.

  • Find like-minded organisations – Attend People Planet Pint and BBfG events where you’ll meet businesses, charities and community organisations that share your values and commitment to making a positive difference.

  • Turn ideas into action – Access Community Action Programmes, monthly sustainability challenges and practical resources that help your organisation create even greater impact.

  • Celebrate your achievement – Receive your BBfG Verified logo and certificate, with the opportunity to collect your handcrafted wooden plaque at the annual BBfG Awards.

  • Keep growing – Each year, re-verification gives you the opportunity to celebrate your progress and build on what you’ve achieved

Get BBfG Verified

Provide your contact details and Kaia Vincent will contact you to discuss BBfG verification. 

Got a question? Call us on 07446298634 or email kaia@bbfg.org.uk

BBfG FAQS

No. To become BBfG Verified, your organisation must currently meet, or commit to achieving, at least five of the seven verification criteria. We’re looking for organisations that are committed to continual improvement, not perfection.

That’s exactly who BBfG is for. Many organisations are already making a significant contribution to their people, community and the environment, but haven’t stopped to recognise just how much they’re doing. Existing BBfG members often tell us that the verification process helped them appreciate the positive impact they were already making, while giving them a clear framework to involve their teams and build on it year after year.

Not significantly. Most organisations discover they’re already doing far more than they realise.

The verification process helps you bring together the positive work happening across your organisation, from supporting local suppliers and volunteering to employee wellbeing, sustainability and community engagement. Many members tell us they finish the process with a much clearer picture of their overall impact.

That insight can then be used to strengthen tender submissions, support ESG and social value reporting, demonstrate your values to customers and employees, and celebrate the positive contribution your organisation is making.

Rather than creating extra work, BBfG helps you make better use of the work you’re already doing.

No. BBfG recognises organisations that are committed to people, communities and the environment. Every organisation will be at a different stage of its journey, and verification reflects a balanced approach across all three.

The verification meeting normally takes around one hour. Beforehand, we’ll ask you to prepare a small amount of information so the meeting is straightforward, practical and focused on your organisation.

No. It’s a conversation. We’ll discuss your organisation, review the verification criteria and explore the positive contribution you’re already making, along with any areas you’d like to develop in the future.

People Planet Pint is one of the BBfG verification criteria because we believe positive change happens when organisations learn from one another. It’s a relaxed, informal event where businesses, charities, schools and community organisations share ideas, build relationships and often discover new opportunities to collaborate.

Many members tell us it’s one of the most valuable parts of being BBfG Verified because the conversations are different from traditional business networking.

Representatives from your organisation must attend at least three People Planet Pint Basingstoke events annually.   The events take place at The Alchemy Wine Bar.

Verification is just the beginning. As a BBfG Verified organisation you’ll become part of a growing community of organisations across North Hampshire, with opportunities to attend People Planet Pint, take part in Community Action Programmes, access sustainability resources, celebrate your achievements and continue progressing through annual re-verification.

BBfG and B Corp are designed for different purposes.

B Corp is an internationally recognised certification with a detailed assessment process. For many smaller businesses, it can feel like a significant commitment in terms of time, resources and cost.

BBfG Verified provides an affordable, practical way to demonstrate your commitment to people, community and the environment while becoming part of a local community of like-minded organisations. Some businesses choose BBfG because it meets their needs today, while others use it as a stepping stone towards B Corp in the future.

The Stronger Together Forum brings organisations together to share ideas and strengthen collaboration across Basingstoke.

BBfG Verified complements this by providing independent recognition of your organisation’s commitment, together with a practical framework for continual improvement. It also creates additional opportunities to raise your profile, connect with organisations across different sectors, take part in Community Action Programmes and demonstrate the positive contribution your organisation is making locally. Our Founder, Kaia Vincent, is also a founding partner of #STF.

Many organisations will benefit from being part of both because each serves a different purpose.